How to Grow and Scale Your Small Business with Analytics. Even in Times of Crisis.

Being a small business owner or early-stage startup founder can become overwhelming, but business intelligence can help to make an impact. You just need to learn some of the tools, not the whole game.

Photo by Gene Gallin on Unsplash

Forming and cultivating a small business can be tricky at the best of times and downright anxiety-inducing at the worst! You’re building an entire company from scratch, and everything is your responsibility, from actually doing the work for your clients to hiring and finances. You’re starting with fewer resources than your more established counterparts, and your stress levels are higher than ever.

Being a small business owner can become overwhelming, but modern technology can help make your life as a leader a lot easier.

So, how can you grow your small business?

As a new business owner, it may seem that the list of necessary skills is endless. You’ve suddenly taken on the role of personnel manager, customer services, bookkeeper, sales manager, and likely a huge range of other roles. You have to listen to your staff, take into account their personal lives and boundaries (yes…