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CEO ePlug Zurich-Berlin | Serial Entrepreneur |Podcast ‘DigitalGerecht’ | MSc in Digital Innovation | Philosophy Grad | Democratize Tech! www.katharinabeitz.com

Being a small business owner or early-stage startup founder can become overwhelming, but business intelligence can help to make an impact. You just need to learn some of the tools, not the whole game.

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Forming and cultivating a small business can be tricky at the best of times and downright anxiety-inducing at the worst! You’re building an entire company from scratch, and everything is your responsibility, from actually doing the work for your clients to hiring and finances. You’re starting with fewer resources than your more established counterparts, and your stress levels are higher than ever.

Being a small business owner can become overwhelming, but modern technology can help make your life as a leader a lot easier.

So, how can you grow your small business?

As a new business owner, it may seem that the list of necessary skills is endless…


No-code services can limit the impact of fake news and political campaigns against experts. It’s about time the world notices.

Photo by Branimir Balogovic on Unsplash

Currently, researchers, academic institutions, and journalists are standing in front of a real challenge: to overcome the pandemic we desperately need accessible and open communication on a global level.

Open-access leads to innovation. But sharing expert knowledge isn’t an easy task. In fact, it’s one of the most complex issues scientists and politics need to solve quickly.

Where exactly is the problem?

Publishing houses have to generate revenue to survive. Therefore, access to papers and journals isn’t always as open as demanded. …


No-code solutions are on the rise and they will democratize and digitize how you’ll work. Because it’s time to un-code your company.

Photo by Max Duzij on Unsplash

Is there a greater paradigm than the need for tech-savvy people and coding to develop and disrupt traditional industries? One of the most common features to digitize planet earth lead us to ridiculously high demand for software development in every company.

That changed rapidly during the last years and people start to recognize.

Besides the most complex task right now, e.g. the evolution of Quantum Computing and progressive artificial intelligence solutions, there is a complete shift for founders and CEOs who relied heavily on software developers.

It’s time to update the paradigm around coding.

The End of Coding As We Know It?

Not long ago, we emphasized the…


The Impact of Technology

We could save hundreds of thousands of lives if we would talk about technology in our families. How? And even more important: why nobody cares?

Photo by Paolo Bendandi on Unsplash

In the last months of my grandfather’s life, he took more than 29 pills daily. Tinnitus. Rheumatism. Severe depression. Diabetes. And the worst: Alzheimer's.

An orchestra full of pain, disconnected moments, today’s family anecdotes that are still both painful and somehow far away.

Where does torture begin? How much is still there of a human being when he just sits and stares and keeps silent?

When he cries quietly and writes the names of the family members on a piece of paper to remember? When he refuses to take horrible pills from even more horrible strangers, not knowing that it is us who are sitting in front of him?

However, this story is not about Alzheimer’s. This story is about you in 20, 30, maybe 40 years.

It’s about our abundance of technology and lack of knowledge about it.

About what we…


Business & Diversity

Your Ideas Are Worth Nothing If Your Team Isn’t Everything.

Photo by Ali Yahya from Unsplash.

Innovation and inclusion are deeply connected. It’s time to teach businesses how to embrace the obvious.

Lenovo is the world’s largest PC manufacturer with more than 57,000 employees in about 60 countries. A large part of this success has been attributed to the company’s strong foundation and a company culture of diversity and inclusion.

In explaining how they’ve been able to successfully serve such a large global customer base, Yolanda Conyers, the company’s chief diversity officer had said:

This takes more than out-of-the-box thinking because it’s not just one box. It’s a hundred different boxes. A million different boxes. It takes every dimension of our diversity. …


Photo by Charlotte Coneybeer from Unsplash.

Your Entrepreneurial Journey

You can use powerful entrepreneurial research not only for a business but for your personal growth.

The Lean Startup Method gained strong momentum in the last decade. It’s a method to avoid risky, time-consuming business decisions and endless isolated product development cycles.

I started studying Entrepreneurship & Digital Innovation at one of the most famous universities for entrepreneurship. The founder gave “entrepreneurship” its infamous name. For my master I traveled from Shanghai to Silicon Valley, from Facebook to Salesforce, to learn entrepreneurial thinking from the best CEOs and engineers of the world.

But soon I realized entrepreneurship isn’t just a business tool. In fact, a lot of managers mix up entrepreneurship with a pure management strategy someone could implement or avoid.

But entrepreneurship can be even more. It’s a mindset and decision-making vehicle to simplify complex moments in your life.

You can…


Photo by Brandi Ibrao on Unsplash.

The most used language of value is finance. Innovative social enterprises need the know-how to attract investors and grants.

I’m standing in front of a jury in one of the highest towers in Shanghai. The critical audience consists of Ernst & Young senior consultants constantly searching for flaws and critical points on my business presentation. They’re not even blinking with one eye. I’m sweating big time.

Nevertheless, I’m prepared as hell and I know one thing for sure. The jury members will question my return on investment calculations. Heck, they’ll question every tiny chart and formula on my pitch deck. Because that’s what investors do. And that’s what I’m here for.

One year later in Berlin, I’m standing in front of an audience again. Nobody judges (at least I hope so), but everyone listens. I’m a speaker at an important panel talking about the future of NGOs, the lack of investments and a large amount of bureaucracy coming from the government.

At panels like this, the…


The Selection Committee of The Fundamental Physics Breakthrough Prize. They included one woman after some critics.

Welcome to the world of ridiculous conferences, committees, and corporate events.

Ever had the feeling you’re not invited to a great party?

Well, most women in science and business know exactly how that hurts.

Besides a lot of complaints from women and one hilarious Tumblr blog, a software company chose to step in and presented a way how advanced technology, e.g. artificial intelligence, can be utilized to support marginalized groups.

They implemented high-precision facial recognition to identify gender roles accurately at the most relevant events in the world.

Over 60.000 analyzed images and an accuracy rate of more than 99% with thousands of anonymous data sets later, the report they published


Every day I stumble upon beautiful blogs, great articles, and inspiring authors. Nevertheless, I see one common mistake and as a professional, it’s making me sick.

Photo by Joanjo Pavon.

Let’s take an example.

As an aspiring digital nomad, you maybe ask yourself how you could earn money online. Or as an employee who is ready to jump out of the office window, you’re trying to find ways to earn money and live in Bali.

You start to google “earn money online”. You see all the results.


I asked more than 100 digital nomads about their most loved luxurious gadgets. Here are all the special items jammed together to level up the travel essentials for the entrepreneur on the go.

Traveling lighter and easier is the №1 goal for many digital nomads, but sometimes you need to treat yourself with the perfect gear to survive your life on tour. Who else would you ask about this than all the co-working globetrotters from Vietnam to Buenos Aires?

From smooth Wifi in the forest and high-pressure coffee makers on the go, from water cleaning bottles to airport safe and conscious shampoos.

It’s also a mindblowing opportunity to reduce your ecological footprint as a frequent flyer. Reusability is an important criterion to consider when traveling the most endangered ecosystems in the world.

You’ll…

Katharina Beitz

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